Work | Nic+Zoe On-the-Go Mannequins
NIC+ZOE designs fashion for busy, high-achieving women. So obviously, NIC+ZOE mannequins aren’t going to sit around, lounging in a store window all day.
In the days before opening a new retail location in Westport, Connecticut, NIC+ZOE populated the downtown shops, sidewalks and restaurants with custom-built mannequins, each with its own places to go and people to see.
This unique out-of-home effort not only got the attention of passersby, but was picked up by local media, creating buzz for a high-profile, well-attended store opening.