Sleek Machine Hires Eric Freedman
as Chief Strategy Officer
February 21, 2017
Eric Freedman joins Sleek Machine as the agency’s Chief Strategy Officer. He will oversee brand strategy, communications planning, consumer insights and analytics for Sleek Machine. Additionally, he will join the agency’s leadership team in new business efforts and organic partnership growth.
“Eric’s skill set is a unique and ideal match for how our company best works with its client partners,” said Tim Cawley, Co-Founder and Chief Creative Officer at Sleek Machine. “Not only does Eric have deep agency experience with measured success, but he’s worked with several growth-oriented companies where he has honed an expertise to analyze complex propositions and distill them into powerful, problem solving and remarkable brands.”
“I’m extremely proud to join the immensely talented team at Sleek Machine,” added Freedman. “I’m looking forward to bringing additional fresh energy, perspectives and insight to continue fueling the agency’s unique, agile model in addition to their prolific and creatively outstanding work.”
Most recently, Eric was SVP, Sales, Marketing and Business Development at Quantum Designs, a nutrition technology company, where he commercialized revolutionary new ways of getting food, nutrition and medication to the body. Prior to that, Eric was at strategic branding agency Mechanica where he oversaw innovative programs for clients including Boston Beer, Houghton Mifflin, Symantec, Fast Company and Partners in Health. Other successful posts include Group Account Director, Head of Interactive Services at Modernista!, leading highly successful and award-winning campaigns for (RED), Stop Handgun Violence, Rockport and Cadillac and seven years at Mullen where he ran omni-channel campaigns for brands such as Panera, GameTap (Turner), Four Seasons, Swiss Army and Stanley Black & Decker.