Sleek Machine expands its client roster with women’s apparel brand NIC+ZOE
Agency to expand brand awareness and support retail channels through enhanced creative storytelling efforts
Sleek Machine has been retained by NIC+ZOE as one of its integrated creative agency partners to elevate brand awareness and support retail efforts with marketing campaigns across multiple channels.
Bold, novel and intuitive, NIC+ZOE is an American fashion brand that makes it easy for women to live a life full of creatively inspired style. NIC+ZOE is known for its dedication to craftsmanship through unexpected details, innovative knitwear and impeccable fit and function. The brand provides a fresh take on color, unique prints and silhouettes – rooted in the needs of real women and inspired by travel and discovery. NIC+ZOE provides generations of women with easy style solutions that move with them throughout their multifaceted lives.
“We are very excited to partner with Sleek Machine. Throughout our search process, we were impressed with their ability to conceive and produce innovative brand stories across a variety of media channels,” said Susie Mulder, Chief Executive Officer of NIC+ZOE. “The initial concepts are very creative – we can’t wait to see what they come up with next! Maintaining a strong connection with our current customers while continuing to tell our story to women who have yet to experience NIC+ZOE is key to our future success. We are confident Sleek Machine can help us tell our story in creatively compelling ways so we can continue on our strong growth trajectory.”
“We are simply thrilled to be working with the energetic and talented team at NIC+ZOE,” stated Tim Cawley, Sleek Machine Co-Founder & Chief Creative Officer. “Through amazing creative inspiration, the brand itself was woven together to make women’s lives better and less complicated. NIC+ZOE has achieved amazing success and we look forward to helping them realize the next level of their success.”
With the account awarded to Sleek Machine in early May, the agency is currently executing its first assignment in support of a new retail experience set to open next month in Hingham, Massachusetts. Following the opening, the agency will begin work on a number of campaigns to roll out throughout the remainder of the year.